We’re All About
Bring preloved jeans into your favorite Madewell store for $20 off a new pair.*Find Your Madewell Find Your Nearest Madewell
How it works
It’s easy — and free — to Do Well for the planet and your closet.
Play a game of wear or share
Separate any denim in your closet that you no longer wear.
Bring your denim (all brands welcome!) to your favorite Madewell store.
Earn Madewell discounts
For every pair of jeans you drop off, you'll get $20 off a new Madewell pair.*
Get $20 off a new pair of jeans for every pair you drop off at the store*
Ready to Do Well?Find a Store
*$20 discount valid on purchase of full-price Madewell branded jeans made in Madewell stores or at madewell.com when you contribute one pair of jeans to Madewell's denim upcycling program. Not valid on phone orders. Discount cannot be applied to previous purchases or the purchase of gift cards and cannot be redeemed for cash or combined with any other offer. Discount not valid on Madewell Forever styles or third-party branded merchandise. All denim collected at stores will be recycled through Cotton's Blue Jeans Go Green™ program or resold through Madewell Forever or thredUP.com. Terms are subject to change. Blue Jeans Go Green™ is a trademark of Cotton Incorporated.