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Long Live The Jean
Long Live The Jean

A New Way to Do Well

Join Madewell Forever and do your part to keep clothes out of landfills. You can clean out your closet or fill it with preloved Madewell—or both (!).

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The greatest jeans get better with time. You know the ones. They’re the “wear everywhere” pair. The ones that never see the inside of your closet.

Eventually, though, they fall out of rotation. You know how it goes.
Your denim collection starts to get a little bigger, and then you have some tough decisions to make.

73% of preloved clothes are sent to a landfill or incinerated
instead of being reused or recycled.*

It doesn’t have to be so (!).

When you give a pair of jeans a
second life,
you reduce its environmental impact by 82%.*

That’s why we launched
Madewell Forever
with ThredUp, a new way
to do well.

How It Works

You Clean Out Your Closet

Say au revoir to your old faves.

Bring preloved jeans from any brand into your local Madewell and get $20 off a new pair.**

We make a plan for your clothes

thredUP, the experts in secondhand, will check out the condition of your jeans.

Any pairs with some life in ‘em are sold to someone new. Madewell jeans get listed on Madewell Forever. All others are sold through thredUP.

We recycle the rest

Pairs that have seen better days get recycled into housing insulation through Cotton’s Blue Jeans Go Green™ program.

We don’t get a second chance with our planet.

We do get a second chance with our clothes.

Shop Preloved

*thredUP

**$20 discount valid on purchase of full-price Madewell branded jeans made in Madewell stores or at madewell.com when you contribute one pair of jeans to Madewell's denim upcycling program. Not valid on phone orders. Discount cannot be applied to previous purchases or the purchase of gift cards and cannot be redeemed for cash or combined with any other offer. Discount not valid on Madewell Forever styles or third-party branded merchandise. All denim collected at stores will be recycled through Cotton's Blue Jeans Go Green™ program or resold through Madewell Forever or thredUP.com. Terms are subject to change. Blue Jeans Go Green™ is a trademark of Cotton Incorporated.